Embrace the Spirit of Giving: Invest in Education This Holiday Season

December 17, 2024 - 13:08

As the holiday season approaches, many parents are considering meaningful gifts that can have a lasting impact. A recent survey highlights a growing trend: parents are increasingly welcoming contributions to their children's college savings, specifically through 529 college savings plans. This shift reflects a desire for practical gifts that support long-term educational goals.

Cory Latham, a director specializing in 529 college savings, notes that there are generational differences in gift preferences. He emphasizes that the "sandwich generation," those balancing the responsibilities of raising children while caring for aging parents, are particularly inclined to favor contributions to college funds over traditional gifts. This trend suggests a shift in priorities, where the focus is on securing a brighter future for the next generation.

As families gather to celebrate, the idea of investing in education resonates more than ever, making it a thoughtful and impactful gift choice this Christmas.